Pepsi Ad Gone Wrong?
Hey there, Josh here back at you with another blog post. So...
What's up with Kendall Jenner and Pepsi?
Pepsi has just released their new ad dubbed, "Live for Now Moments Anthem," which supposedly reflects, "people from different walks of life coming together in a spirit of harmony." This ad, starring celebrity Kendall Jenner, was, however, was taken down one day after its release due to its very controversial nature. Before I tell why it sparked negative media attention allow me to describe the ad for you.
The ad opens up with a close up of a can of Pepsi being cracked open. There is a man also there playing on his cello. It cuts to the streets where a march is going on. Many people in the crowd carry blue signs with peace signs on them or phrases like, "Join the Conversation," or, "LOVE." The ad then cuts to a woman wearing a hijab working on her photographs that she presumably took with a Pepsi nearby. Cutting back to the march we now see Kendall Jenner in the middle of a photoshoot. The march catches her eye, briefly halting the photoshoot. The same effect happens with the man and woman with both going out to join in on the march. The man in the march then gestures over to Kendall Jenner to join the march which she quickly does. Kendall Jenner is soon able to get to the front of the march where they are quickly met by a police force. Jenner proceeds to walk in front of one of the police officers offering a Pepsi which he accepts. The march cheers and it ends there.
What do I think of the ad? I think my answer could receive the same reaction as this ad. People can perceive a problem that isn't there. I don't think Pepsi nor Kendall Jenner wanted to degrade the efforts and goals of the Black Lives Matter movement. I think it was just unfortunate circumstances regarding the timing of when the ad was released. Maybe if this same ad was released maybe 5 to 10 years ago we possibly wouldn't be having this conversation. Again I don't think this was the fault of Pepsi. In fact in the ad, their march promoted love and inclusivity. The only thing I think Pepsi is guilty of is ignorance that they didn't realize the ad could cause a problem.
What's up with Kendall Jenner and Pepsi?
Pepsi has just released their new ad dubbed, "Live for Now Moments Anthem," which supposedly reflects, "people from different walks of life coming together in a spirit of harmony." This ad, starring celebrity Kendall Jenner, was, however, was taken down one day after its release due to its very controversial nature. Before I tell why it sparked negative media attention allow me to describe the ad for you.
The ad opens up with a close up of a can of Pepsi being cracked open. There is a man also there playing on his cello. It cuts to the streets where a march is going on. Many people in the crowd carry blue signs with peace signs on them or phrases like, "Join the Conversation," or, "LOVE." The ad then cuts to a woman wearing a hijab working on her photographs that she presumably took with a Pepsi nearby. Cutting back to the march we now see Kendall Jenner in the middle of a photoshoot. The march catches her eye, briefly halting the photoshoot. The same effect happens with the man and woman with both going out to join in on the march. The man in the march then gestures over to Kendall Jenner to join the march which she quickly does. Kendall Jenner is soon able to get to the front of the march where they are quickly met by a police force. Jenner proceeds to walk in front of one of the police officers offering a Pepsi which he accepts. The march cheers and it ends there.
What do I think of the ad? I think my answer could receive the same reaction as this ad. People can perceive a problem that isn't there. I don't think Pepsi nor Kendall Jenner wanted to degrade the efforts and goals of the Black Lives Matter movement. I think it was just unfortunate circumstances regarding the timing of when the ad was released. Maybe if this same ad was released maybe 5 to 10 years ago we possibly wouldn't be having this conversation. Again I don't think this was the fault of Pepsi. In fact in the ad, their march promoted love and inclusivity. The only thing I think Pepsi is guilty of is ignorance that they didn't realize the ad could cause a problem.
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